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Logo Design We view corporate identity as an important process as far as image is concerned, in order that a logo becomes the identity for a business with which the general public and business community identify. After a thorough brief and outline between the client and ourselves has taken place, concept ideas begin to flow, resulting in colour visuals. Coming up with a concept is usually the first step and then to mould and improve on that initial idea is the way we establish an identity. We then give the client around five or six ideas in colour for perusal, upon which they will look and maybe change certain details of the graphics or the type. | ||||||||||
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Once the logo identity has been established and typography has been agreed upon, we go ahead with layout for stationery (example shown below) and liaise with the client over paper stock, finish and print run sizes. Corporate identity can be applied to most forms of publicity. For example, swing tickets,printed envelopes and even shop blind details! For retail companies, carrier bags and promotional items can also be supplied upon request. Stationery Layout example | ||||
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